Dr. Emi Arpa Skin
Dr. Emi Arpa Skin
One change. 188% more responses. 7x ROI.
Intro
The Brand: Dr. Emi Arpa Skin
Dr. Emi Arpa Skin is a German premium skincare brand founded by one of the country's most recognized dermatologists. For a brand built on personalized, science-backed recommendations, understanding customer preferences isn't just a nice to have, it is essential data.
Challenge
Dr. Emi Arpa Skin wanted to collect customer preferences to personalize their email marketing. Like most brands, they used a standard approach: send an email with a link to a web-based form. The problem? Most customers never made it to the form.
Solution
Replace the static link with an interactive form customers can complete without leaving their inbox. No extra clicks. No new tabs. No friction.
The Test
Dr. Emi Arpa Skin ran both versions side-by-side across campaigns and their welcome flow. Same questions. Same audience type. Same sending volume. The only difference: one linked out to a form, the other let customers answer right in the email.
The Brand: Dr. Emi Arpa Skin
Dr. Emi Arpa Skin is a German premium skincare brand founded by one of the country's most recognized dermatologists. For a brand built on personalized, science-backed recommendations, understanding customer preferences isn't just a nice to have, it is essential data.
Challenge
Dr. Emi Arpa Skin wanted to collect customer preferences to personalize their email marketing. Like most brands, they used a standard approach: send an email with a link to a web-based form. The problem? Most customers never made it to the form.
Solution
Replace the static link with an interactive form customers can complete without leaving their inbox. No extra clicks. No new tabs. No friction.
The Test
Dr. Emi Arpa Skin ran both versions side-by-side across campaigns and their welcome flow. Same questions. Same audience type. Same sending volume. The only difference: one linked out to a form, the other let customers answer right in the email.
Try it in your inbox.
Send yourself the real email and see how customers experience it.
Try it in your inbox.
Send yourself the real email and see how customers experience it.
Try it in your inbox.
Send yourself the real email and see how customers experience it.
Results
One Change. Almost tripling responses
Metric | Static | Interactive | Uplift | p-value |
|---|---|---|---|---|
Response rate | 7.84% | 22.61% |
| 0.00 |
Data points collected per recipient | 0.09 | 0.17 |
| 0.00 |
Payoff: Better Data = Better Campaigns
More responses meant a larger, more accurate menopause-interest segment. When Dr. Emi Arpa Skin sent two targeted campaigns to this segment, the results spoke for themselves:
Metric | Uplift compared to brand average |
|---|---|
Open Rate |
|
Click Rate |
|
Placed Order Rate |
|
The uplift on placed order rate and hence revenue equals a 7x ROI on Kinetic. This is what zero-party data unlocks: emails people actually want to open and buy from.
What Happened Next
The results were so clear that Dr. Emi Arpa Skin immediately replaced the static form in their welcome flow with the interactive version. Every new subscriber now gets an in-email preference form and nearly 3x more of them actually complete it.
One Change. Almost tripling responses
Metric | Static | Interactive | Uplift | p-value |
|---|---|---|---|---|
Response rate | 7.84% | 22.61% |
| 0.00 |
Data points collected per recipient | 0.09 | 0.17 |
| 0.00 |
Payoff: Better Data = Better Campaigns
More responses meant a larger, more accurate menopause-interest segment. When Dr. Emi Arpa Skin sent two targeted campaigns to this segment, the results spoke for themselves:
Metric | Uplift compared to brand average |
|---|---|
Open Rate |
|
Click Rate |
|
Placed Order Rate |
|
The uplift on placed order rate and hence revenue equals a 7x ROI on Kinetic. This is what zero-party data unlocks: emails people actually want to open and buy from.
What Happened Next
The results were so clear that Dr. Emi Arpa Skin immediately replaced the static form in their welcome flow with the interactive version. Every new subscriber now gets an in-email preference form and nearly 3x more of them actually complete it.
Why it works
Static form: Email → Click link → Load page → Find form → Fill out → Submit (5 steps, multiple drop-off points)
Interactive form: Email → Fill out → Submit (2 steps, stays in inbox)
Every extra step loses customers. Kinetic’s in-email forms remove these extra steps.
Static form: Email → Click link → Load page → Find form → Fill out → Submit (5 steps, multiple drop-off points)
Interactive form: Email → Fill out → Submit (2 steps, stays in inbox)
Every extra step loses customers. Kinetic’s in-email forms remove these extra steps.
Talk to us
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